062: How to schedule your emails in Mailchimp

Sending regular content to your email list is how you can continue to offer useful content to your readership. I aim to send out emails once each week and I have found batch processing a great time saver. I wrote another blog post about the many benefits of batch processing and how you can implement such a process in your business.

In this post + video, I want to show you how you can technically set up the scheduling of your emails in advance.

For example, you can sit down in April and write out all your emails for May and schedule them out. So in May you can take 4 weeks to focus on writing your book or just working with clients. Of course, come June, you will no longer have a stash of pre-written emails, so I recommend to batch process about 5 or 6 week worth of emails (or blog and video content). Easier said than done, I know! But it is a goal worth pursuing because of its many benefits.

Watch the step-by-step video showing you how to do this yourself:

How to schedule your emails In Mailchimp

The video above goes into much greater details but here’s a quick step-by-step checklist for creating and scheduling your emails.

|1 Click Campaigns.
|2 Click on Create Campaign.
|3 Click on Email.
|4 Click on Regular and Name your campaign.
|5 Select Your Audience. Click Save.
|6 Make sure the From email is correct.
|7 Edit the Subject Line. Click Save.
|8 Click Design Email to edit the content of the email.
|9 Select a template or start from scratch.
|10 Tweak the content and design as you’d like it to be.
|11 Click Preview and Test to send a test email to yourself.
|12 On the lower right corner, you’ll see Save and Close. Click that button.
|13 Click on Schedule on the upper right corner.
|14 Pick a Delivery Date you want the email to go out.
|15 Pick a Delivery Time of the day as well.
|16 Click Schedule Campaign.
|17 That’s it.

Note: After you’ve scheduled the email, you can go back to Campaigns, click the audience to whom the email is going out to (from the drop down). You will then see your email listed there as “Scheduled”. Watch the video for full details.

Well, my friend, I hope you found this blog and tutorial useful. Let me know in the comments if you have questions on this or any other questions about email marketing or about building your website on Squarespace.

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Squarespace Authorized Trainer

I am Sophia - the person behind this website. My intention is to provide useful content that helps solopreneurs, small businesses and not-for-profit organizations to build trust with their audience, grow the number of beloved fans as well as happy clients. I'm a Squarespace Authorized Trainer and a Certified ConvertKit Expert.

I love helping people through producing my weekly video tutorials and blogs, live workshops and online courses. Also, I work directly with clients in all aspects of content and email marketing strategy + implementation as well as designing high-converting Squarespace websites.  Let me know in the comments if you've got a question and I'd be happy to help.