I write about the growing a freelance business.
I write about financial freedom with online business as one of the foundational pillars.
I write about more peace, compassion and fulfillment for oneself and the world through being our own “boss”.
Welcome to the Blog
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048: A Complete Guide for Launching your Artist's Portfolio Site.
You are an artist. Illustrator, calligrapher, pottery maestro, photographer, musician, maker of hand-made crafts and goods - these are just a few examples of what I mean when I think "artist". Artists tend to be wonderful at showcasing their work locally at art events, festivals and farmers' markets. But where they also need to be is online. See my step-by-step guide for all you need to do before you launch a Squarespace Website.
047: My Mini-Website Review for Agnieszka
Recently, I did a mini-website review for Agnieszka, owner of a retreat site, with suggestions on how to clean up some elements on the navigation and home page. Watch the video here.
046: Why I purchased something from a website that has a sub-par design? (and what you can learn from it)
Some weeks ago, I wanted to buy a birthday gift for my friend and I wanted it to be a massage session so she could relax after some exhausting photography projects. After a Google search for massage studios, it came down to two websites. Watch the video as I show you why a site that has sub-par design actually got my money.
045: 51 resources for free stock photo sites to use on your Squarespace website 2018
Your search for high-quality photos is over. Check out this resource with 51 free stock photo sites to help you with nice pics for your website and blog.
044: How I am using the One Metric That Matters Framework for better results in my business.
See how you can use the One Metric That Matters Framework for creating better results in your business. I also share the One Metric Tool Kit for you with step-by-step guide, tracking spreadsheet and a video walkthrough.
043: Don't create a website that is stunning. Create a website that converts.
See the four steps of the marketing process and assess which step you need to optimize on your website.
042: These 6 tweaks I made to my Squarespace website helped conversions
See the 6 tweaks that helped me make my website conversion-friendly. Watch the video for case studies and examples to help you get ideas and inspirations.
041: How to Craft A Re-engagement Email to Keep Your List Fresh
From time to time, every online entrepreneur must look at their list of subscribers and make it as up-to-date as possible. Making sure you are sending emails to a group of engaged people is key to a successful email marketing strategy. There are many ways to do it and in the coming weeks I will share with you a content marketing angle for sending re-engagement campaigns.
040: How to Connect Leadbox with Your ConvertKit Form that has a Checkbox
So you want your Leadpages/Leadbox opt-in box set-up in such a way that when someone clicks on it, a form pops up that has a checkbox AND it feeds into a tag inside ConvertKit? Then this video + blog post show you how to do that.
039: How to Add a Checkbox to your ConvertKit Opt-in Form?
In this blog, I show you the steps for setting up checkboxes in a ConvertKit form which then adds the info collected into a tag.
Marta Raptis - Website Designer & Photographer
Sophia has a keen eye for aesthetics and is a great person to work with. She's very knowledgeable about the ins and outs of Squarespace and can be trusted to get a design job done in a professional manner. As her colleague, I'd recommend her in a heartbeat for your next project. Plus, she's very personable and a great listener.
J.J. Salem - Commercial Fiction Author & Blogger
I made the decision to go with ConvertKit for my new website, and Sophia made the transition seamless. The ConvertKit platform is a powerful tool and ultimately very user-friendly, but it made all the difference to have a certified expert walk me through the on-boarding process and handle the initial migration and tech set-up. Sophia is thoughtful, patient, and has a knack for providing the kind of detailed instruction that turns you loose with confidence and independence. A wise investment for my project!
Alan Robarge - Relationship Coach & Online Entrepreneur
Sophia, working with you is the best decision I have made for my business. I knew I needed guidance. I knew I needed a leadership coach. I knew I needed help. And – you have delivered beyond my expectations. You have offered trust. It is an amazing feeling to know that I can trust your guidance for decision-making. I trust that you understand my business and vision. I know you are truly cheering me on and want me to succeed.
036: Four areas on which I blog about on sophiaojha.com
Two years ago, I created reflectionpond.com, a platform where I shared my personal insights on cultivating simple daily practices to experience a deeper sense of inner-peace happiness. I created that site to help women entrepreneurs move forward in their business by overcoming one of the major obstacles we face: self-doubt and negative thought patterns.
The interesting thing is that in the course of building that website...
035: Customize Your ConvertKit Email Template With these 5 Videos
If you'd like to customize your ConvertKit Emails to match your brand, this blog is for you. Below I've listed five most asked for videos/tutorials when it comes to customizing the look of emails inside ConvertKit.
Take a look at the following blog posts that have step-by-step directions with screenshots, code for copying into your template as well as complete video walkthroughs.
034: My No. 1 Tip For Writing Email Subject Lines: Give Value
There are tons of ways to write the subject line of an email. And you can experiment to find out just the right way that suits your style. But whether you write long emails or short ones, follow this zen approach to writing subject lines which help to make your email opened, clicked and most importantly valued by your reader.
In every action I take in my business, I ask myself: how can what I am doing right now be of use to my reader. And if you start at this place too, I am confident that whatever you produce will reach the goal you set for it.
So when it comes to writing subject lines for my emails, here's my no. 1 tip...
033: How to Come Up With Email Topics (Free Worksheet)
Brainstorming is a key step in email content creation process. It helps you to get your ideas down on paper, sort through them, select the best ones and throw out the rest or keep them for a future time.
The goal here is to come up with a bunch of ideas without censoring yourself or editing yourself while you are brainstorming. Let's dive a bit deeper and come up with the email topics for an entire month.
032: My Complete Weekly Email Content Creation Process
One of the pillars of a successful email marketing plan is Keeping In Consistent Touch with your audience - by sending them regular emails. Of course, how often you email your list will be based on the stage you are in your business and the frequency that is best suited for your audience.
Whether you email your list once a week, once a month or twice a month, you need to have consistent content going out. But how to come up with new topics and have them all ready without burning the mid-night oil?
Take a look at this complete Email Content Creation Process that I use for my business.