One of the ways you can improve the user-experience and ranking of your site is by fixing broken links. In this blog, I will share what are broken links, why they are bad for your website/business, how to find them and how to fix them.Read More
One of the best things I learnt about running a business is the importance of creating good content for my audience. It is a powerful way to make a connection with exactly those people who are looking for solutions that your content can help solve. Email makes if possible to keep your business “top of mind” for your readers/clients.
The other best thing I’ve learnt is to organize and streamline my business activities using batch processing. This can be done very easily using automation tools that are already in place. Case in point: scheduling out emails in advance.
This new year is potent with new possibilities. Know that as each week goes by, I will be creating new opportunities for you to learn, grow and take your business to the next level.
I recommit to my goal of helping you transform your Squarespace Website into a revenue-generating business asset. Here's a glance at what's in store for you this year from me at sophiaojha.com.
Do this one thing to get to know the real needs of your audience: Ask them!
For the longest time, I thought that understanding my audience meant researching the type of questions my target audience is asking on online forums, in Facebook groups and on blog comments of other businesses. But I didn’t look at the golden opportunity that lay right at my finger tips - my own email list.Read More
Recently, I took my annual three week break to rest and rejuvenate and c oming back from the break was a challenge on top of dealing with a massive jet lag from a 25 hour flight around the world. So I jumped into my Google Calendar and my handy-dandy paper notebook/calendar to start jotting down my upcoming projects and tasks. But I yearned for a unified system, a mothership of sorts for all my tasks, goals and projects. What I found from my afternoon of playing around with two apps on my shortlist is that I totally love Asana. But not so fast. You will see the reason why Asana is my preferred productivity app.Read More
I usually don’t blog about the entrepreneurial journey here on the blog but I do think it is relevant because, you, as my reader, get to know a bit more about the person behind the words and videos that show up on this site. I am taking my first three week break of my working year starting this month and going into October and I feel this is a good time to share what the backstory to this break is.Read More
This article is for you if your are caught in the moment where you need a new website but aren't quite sure if you really need to hire a professional web designer or to go build it yourself using one of the many drag-and-drop website builders.Read More
Recently, I did a mini-website review for Agnieszka, owner of a retreat site, with suggestions on how to clean up some elements on the navigation and home page. Watch the video here.Read More
See how you can use the One Metric That Matters Framework for creating better results in your business. I also share the One Metric Tool Kit for you with step-by-step guide, tracking spreadsheet and a video walkthrough.Read More
See the four steps of the marketing process and assess which step you need to optimize on your website.Read More
Two years ago, I created reflectionpond.com, a platform where I shared my personal insights on cultivating simple daily practices to experience a deeper sense of inner-peace happiness. I created that site to help women entrepreneurs move forward in their business by overcoming one of the major obstacles we face: self-doubt and negative thought patterns.
The interesting thing is that in the course of building that website...Read More