Posts in Business
065: Why you should batch process everything you can in your business

One of the best things I learnt about running a business is the importance of creating good content for my audience. It is a powerful way to make a connection with exactly those people who are looking for solutions that your content can help solve. Email makes if possible to keep your business “top of mind” for your readers/clients.

The other best thing I’ve learnt is to organize and streamline my business activities using batch processing. This can be done very easily using automation tools that are already in place. Case in point: scheduling out emails in advance.

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052: Do this One thing to get to know the real needs of your audience

Do this one thing to get to know the real needs of your audience: Ask them!

For the longest time, I thought that understanding my audience meant researching the type of questions my target audience is asking on online forums, in Facebook groups and on blog comments of other businesses. But I didn’t look at the golden opportunity that lay right at my finger tips - my own email list.

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051: Asana Vs. Trello: Which productivity app I use in my business.

Recently, I took my annual three week break to rest and rejuvenate and c oming back from the break was a challenge on top of dealing with a massive jet lag from a 25 hour flight around the world. So I jumped into my Google Calendar and my handy-dandy paper notebook/calendar to start jotting down my upcoming projects and tasks. But I yearned for a unified system, a mothership of sorts for all my tasks, goals and projects. What I found from my afternoon of playing around with two apps on my shortlist is that I totally love Asana. But not so fast. You will see the reason why Asana is my preferred productivity app.

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050: Why I am taking three weeks off and the 8 mistakes I’m learning from

I usually don’t blog about the entrepreneurial journey here on the blog but I do think it is relevant because, you, as my reader, get to know a bit more about the person behind the words and videos that show up on this site. I am taking my first three week break of my working year starting this month and going into October and I feel this is a good time to share what the backstory to this break is.

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036: Four areas on which I blog about on sophiaojha.com

Two years ago, I created reflectionpond.com, a platform where I shared my personal insights on cultivating simple daily practices to experience a deeper sense of inner-peace happiness. I created that site to help women entrepreneurs move forward in their business by overcoming one of the major obstacles we face: self-doubt and negative thought patterns.

The interesting thing is that in the course of building that website...

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