041: How to Craft A Re-engagement Email to Keep Your List Fresh

041: How to Craft A Re-engagement Email to Keep Your List Fresh

From time to time, every online entrepreneur must look at their list of subscribers and make it as up-to-date as possible. Making sure you are sending emails to a group of engaged people is key to a successful email marketing strategy. There are many ways to do it and in the coming weeks I will share with you a content marketing angle for sending re-engagement campaigns. 

Marta Raptis - Website Designer & Photographer

Sophia has a keen eye for aesthetics and is a great person to work with. She's very knowledgeable about the ins and outs of Squarespace and can be trusted to get a design job done in a professional manner. As her colleague, I'd recommend her in a heartbeat for your next project. Plus, she's very personable and a great listener.

J.J. Salem - Commercial Fiction Author & Blogger

I made the decision to go with ConvertKit for my new website, and Sophia made the transition seamless. The ConvertKit platform is a powerful tool and ultimately very user-friendly, but it made all the difference to have a certified expert walk me through the on-boarding process and handle the initial migration and tech set-up. Sophia is thoughtful, patient, and has a knack for providing the kind of detailed instruction that turns you loose with confidence and independence. A wise investment for my project!

038: How to link an image to a ConvertKit modal pop-up form in Squarespace?

Here's a video showing you just how to do that. Linking an image to a ConvertKit pop-up modal form. I've yet to experiment with how it is to have multiple images on the same page linked to different pop-ups. Until I play around with that, here's the video that shows you how to link one image to a form.

Also, if you want multiple forms to pop-up from buttons, here's the blog post with video tutorial on that: 
024: How to Create Multiple ConvertKit Forms on My Squarespace Page?

Okay, now the video tutorial: (Copy code on the bottom of the video)


Here's the bit of code you'll need:

<a href="#ck_modal" rel="ck_modal"><img src="grab the image url from the browser by right clicking on the image"/></a>

Do share with me a link of where and how you incorporated this. I'd love to know.



037: How to remove the dotted line from your links?

Hello there!

This video is in answer to Janine's question. She asked how to remove the double lines that appeared in her emails under the link text. So here's a quick video showing you how to remove the lines.

In brief though, this is what you need to do:

1. Go to your custom template.
2. Look for the code addressing all links. It will look something like this:


a {
    text-decoration: underline;
     border-bottom: 1px dotted #0875c1;
    color: #59c4d9;

3. Next, remove the bit about dotted and underline so that the adjusted code looks like this:


a {
    text-decoration: none;
     border-bottom: none;
    color: #59c4d9;

And now a quick video to show you the above steps visually:

Alan Robarge - Relationship Coach & Online Entrepreneur

Sophia, working with you is the best decision I have made for my business. I knew I needed guidance. I knew I needed a leadership coach. I knew I needed help. And – you have delivered beyond my expectations. You have offered trust. It is an amazing feeling to know that I can trust your guidance for decision-making. I trust that you understand my business and vision. I know you are truly cheering me on and want me to succeed.

036: Four areas on which I blog about on sophiaojha.com

Two years ago, I created reflectionpond.com, a platform where I shared my personal insights on cultivating simple daily practices to experience a deeper sense of inner-peace happiness. I created that site to help women entrepreneurs move forward in their business by overcoming one of the major obstacles we face: self-doubt and negative thought patterns.

The interesting thing is that in the course of building that website...