129: 15 Ways I Use Zoom to Run My Web Design Business
There was a time back in 2018-2019 when I was running my live Squarespace Fundamentals workshops, that I had to explain to my participants what Zoom was. Once they registered, I would send them links to tutorials on how to download Zoom and how to troubleshoot if it was not working. Plus, I would ask them to come 15 minutes early so I could help them with any technical difficulties on Zoom.
Fast-forward to 2022, thanks to the pandemic, Zoom has become a household name and there’s even a Zoom-fatigue that folks are experiencing through too much use of the app for communications.
Still, I use Zoom several times a week and on my consult call days, several times a day. It has made communication with my students and clients real easy. And so I thought I would round-up the many different ways I use Zoom to run my web design business.
1| 30 min Complimentary Client Calls
The first touch point with a new potential client is a complimentary 30 minute call over Zoom. In this call, I get to learn about the client’s needs and also share about my design workflow and packages. It’s a real conversation where the client gets to ask any question about the process and prep involved in building a new website.
2| 60 min Design Consult Hour - Day 1 of all of my design projects
This is an hour filled with in-depth review of all the content the client has put together as well as the time for us to get on the same page in terms of the visual aesthetic of the website I am building. We look at several example sites and discuss both design and functionality needs. This is one of my favorite parts of the design process as it is truly collaborative and I really get to feel into what the client is envisioning for their new site.
3| 10 min Design feedback during the course of the project
These are quick check-ins that I do with my client during the course of a project - whether it’s a two week project or a Website In A Day project, a 10 minute touch base makes communication flow much faster than several email threads.
4| 45-60 min Design Training + Website handover call
This is the magical end of the project call where I go over the final design of the site, do a live training of the Squarespace platform and officially handover the website to the client. This is when the final oohs and aahs are released and I see a wave of satisfaction on my client’s faces, which is truly fulfilling.
5| 90 min Squarespace 1 to 1 Training
Clients can hire me for a one-to-one training where I can give a custom training on using Squarespace. This training is super unique each time as each client will have different needs and are stuck at different parts of the website building process.
6| 60-90 min Paid Client Consult Calls
These are more of a strategy call that client can hire me for. They are dedicated for return clients who want to touch base about a new task or want to brainstorm a new product or strategy for their online presence.
7 | 90 min Squarespace Fundamentals Workshop
This is my 90 min live workshop for Squarespace beginners or those who want to refresh their knowledge of Squarespace. We go over the foundations such as creating new pages, adding galleries and links and so son.
8| 60 min Webinars for launching my courses and coaching program
I have done several webinars over the years for various courses and coaching program that have offered to my email list. I enjoy doing webinars very much and Zoom has been a reliable platform for that.
9| 60 min Coaching call for my MWD students
These are my weekly calls I do for coaching my students in my coaching program. And Zoom is my go to choice.
10| 90 min course delivery calls during live cohort for my course
When I deliver my course live, I use Zoom. These 90 minute sessions are perfect for screenshare where I teach a certain topic inside my course. Live courses are quite more fun than a pre-recorded course I think for my students as they can ask questions and see each other through out the program.
11| Personalized Assessment Delivery for my MWD students
Inside my coaching program I (or my team) make video assessments of any asset that my students submit. This way each student gets personalized feedback on everything they create as part of the coaching program. I use Zoom to record these as I can make the recording easily available to my students (instead of downloading and then uploading large video files separately).
12| Website Walkthrough Videos
Rare but once in a while walking through my first draft of the website if client is not available for a live call (often use Loom instead). I like making a video instead of sending an email because the client can see the site and hear my voice and understand the reasons behind my design choices. I highly recommend making a video if you cannot show the client the site in a live screenshare call.
13| Interviewing new hires for graphic design or team
Of course, for interviewing new hires, Zoom is my go-to tool.
14| Interviews for my YouTube Show (coming this fall)
I will be using Zoom for doing interviews for my new YouTube Show that’s coming this fall. I am researching other broadcasting apps so this is likely going to change but for now, Zoom it is.
15| Talks with my Business Mastermind Buddy
Since 2015, I have been chatting monthly or sometimes several times a month with my business mastermind buddy. We share a Zoom link with each other and it helps us keep in touch and share our learnings with each other with ease.
Things in the tech world are always changing and developing rapidly. But so far I am happy with Zoom. This app has become an important part of my business and writing this list makes it even more clear how much I rely on this one app for so many different aspects of running my web design business.
To your success,
Sophia
Your Turn:
For which of these 15 things do you use Zoom for? Do you have other apps that you have found more useful? Let me know in the comments.
Cheers to you and your abundant creativity,
🦄🦄🦄 Sophia
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