053: How to build a landing page on Squarespace for a "survey"

Last week, I talked about the one thing you absolutely must do to understand your audience. And that’s asking them what their challenges are. In blog post 052, I outlined the six things I did to make it easier for my audience to respond to my One question aka “survey” that includs creating a landing page and setting up a form on that landing page on my Squarespace website. Today, I will show you the step-by-step on how to technically set all that up on your Squarespace website.

Watch the video tutorial in which I walk you through all the steps:

Screen Shot 2019-01-15 at 2.04.04 PM.png

1| Create a page under the “Not-Linked” section.

Go to your Squarespace backend and to the Pages panel. Go to the Not Linked section. Click the + sign. Create a new page.
Make sure you give it a good URL. I like to use: /oneq

The reason you are putting this in your not linked section is so that the page is not crowding your top navigation or your footer navigation. The page will still be live and visible to anyone who has the link to that page. But it is not navigatable (is that a word? If not, it should be ;) from your home page. It is not linked but a live page.


2| Add a banner image and a headline to the banner section

2.1 Click the wheel of your newly created page.

What to click for adding a photo to the banner

2.2 Click Media and then upload the banner to the blog as shown in the image to the right.

Adding a photo to the banner in Squarespace

2.3 Now add the text to the banner section.
Click the sideways teardrop for the line to appear and then pick the text content block and start typing.

How to add text to banner section

3| Create an intro text with a headline

select the text content block in the body of the page

This is how it looks when you’ve got the text entered —>

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4| Create a form that has your one question

First, select the form block:

selecting the form block on squarespace

Move the Message section to the top, make sure name and email address input fields are there. You can make the Name field optional if you like. (I like to do that to give anonymity to my readers and thus, removing a barrier for them, if it is a barrier!).

fill out the form block with desired questions

5| Connect it to your Spreadsheet in Google Drive and your email

connecting the form to Storage which is a Google Spreadhseet

6| Make it a button (This is a cool trick - so easy but I see it used so infrequently).

Basically, you make sure to check off the Enable Lightbox Mode. And then add a text under “Open Button Label”. This will turn your form into a clickable button.

making the button click into a form

Then, add spacers on both side of this “form/button” and center it.

using spacers to center a button

7| Write your email and link it to the “One Question” page.

I like to keep the email short. For an example, of the email text, jump over to Blog 052 where I show you the exact email I’ve sent out to my list.

That’s it. Now, not only do you know what to do but how to do it on your Squarespace website. So go and make it happen - you can do it in less than 15 minutes if you following these 7 steps.

You can do so much with your Squarespace website without needing to purchase a million third party apps. Sure you can get Leadpages or embed a Typform or SurveyMonkey. You can do all of that but you can also keep things simplified and make the most of the resources you already have. Well, that’s my idea of keeping things simple and bootstrapped.

And I will show you more things you can do on your Squarespace website without spending an extra dollar in the coming weeks and months. So sign up to my weekly emails that I send out on Thursday mornings so you are always be informed when the next blog/video tutorial or free live training is coming out. Just go on over to —> Squarespace Tips and sign up!

Also, I love designing websites for fabulous people like yourself, so take action to get your website design process started —> Start the Conversation by sharing some ideas about your site with me.

Questions about this blog post? You can drop them in the comments below!



Hello! Glad to Meet You!

Squarespace Authorized Trainer

I am Sophia - the person behind this website. My intention is to provide useful content that helps solopreneurs, small businesses and not-for-profit organizations to build trust with their audience, grow the number of beloved fans as well as happy clients. I'm a Squarespace Authorized Trainer and a Certified ConvertKit Expert.

I love helping people through producing my weekly video tutorials and blogs, live workshops and online courses. Also, I work directly with clients in all aspects of content and email marketing strategy + implementation as well as designing high-converting Squarespace websites.  Let me know in the comments if you've got a question and I'd be happy to help.