063: How to embed an Mailchimp opt-in form on your Squarespace website?

To make the most of your website, it is important to collect emails and build your list. This not only allows you to continue the conversation with your site visitors who now become your email list members, but also enables you to build trust and continue to offer your services, offers, products and other free and useful content such as videos, workshops and live trainings.

But if you do not have an opt-in form embedded on your site, you cannot collect emails of your site visitors who are interested in hearing more from you. Today, I show you how you can embed an email opt-in form using Mailchimp, a useful email marketing platform free upt o 2000 subscribers. Note that you do have to open an account with Mailchimp and set up your list/audience settings first before doing this step on your website.

Other email marketing platforms that are good alternatives to Mailchimp are ConvertKit and MailerLite. (Affiliate Links). I have used all three and found each platform appropriate for very different needs. If you are a new blogger or online entrepreneur or an artist just building your email list, go with Mailchimp or MailerLite which both have free entry points upto a certain number of subscribers. If you are at an advanced or plan to immediately implement complex workflows and email sequences, then ConvertKit and MailerLite are better options.

So now here’s how you can embed the opt-in from on your Squarespace website.

Watch the step-by-step video showing you how to do this yourself:

How to Embed a Mailchimp opt-in form on your Squarespace Website?

Watch the video above to see all the details but here’s a quick step-by-step checklist for embedding a Mailchimp Form.

|1 Create a New Page by Clicking +
|2 Select Blank and Name it
|3 Click the Wheel Icon
|4 Go to Media
|5 Upload Image and Click Save
|6 Click on Edit
|7 Click on the Sideways Teardrop Icon
|8 Look for Newsletter Block under More
|9 Give the Form a Name
|10 Customize Title and Description and Alignment
|11 Click Storage
|12 Click “Connect other services” link
|13 Mailchimp opens up. Click on it and Connect with Mailchimp
|14 Select the correct list/audience in the drop-down menu
|15 Click “Require double opt-in after subscribing”
|16 Under Advance customize Submit Button Label and Post-Submit Message
|17 Click on Apply. Click Save.
|18 That’s it.

Note: You can customize the design of the Newsletter form under Design > Site Styles. This video and checklist in blog post 64 hows you how to do that.

Learn How to Build Your Website on Squarespace:

Well, my friend, I hope you found this blog and tutorial useful. Let me know in the comments if you have questions on this or any other questions about email marketing or about building your website on Squarespace.

Are you getting excited to get your own website? I love designing websites for fabulous people like yourself, so take action to get your website design process started —> Start the Conversation by sharing some ideas about your site with me.

Questions about this blog post? You can drop them in the comments below!



Hello! Glad to Meet You!

Squarespace Authorized Trainer

I am Sophia - the person behind this website. My intention is to provide useful content that helps solopreneurs, small businesses and not-for-profit organizations to build trust with their audience, grow the number of beloved fans as well as happy clients. I'm a Squarespace Authorized Trainer and a Certified ConvertKit Expert.

I love helping people through producing my weekly video tutorials and blogs, live workshops and online courses. Also, I work directly with clients in all aspects of content and email marketing strategy + implementation as well as designing high-converting Squarespace websites.  Let me know in the comments if you've got a question and I'd be happy to help.